TARA KING-HUGHES

Product Management & Strategy Executive

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ABOUT

Tara is a pioneering strategist and transformative technology leader in digital product management and innovation. She has 14 years of progressive experience for diversified Fortune 500 enterprises. Tara synergizes her technical and business expertise to optimize new and emerging technologies with cutting-edge methodologies. 


Tara is adept at spearheading new product development initiatives that align with strategic visions and ensure bottom-line success while simultaneously slashing costs, increasing consumer loyalty, and mitigating risks.  She aims to expand upon profitability and devise innovative technology solutions with paradigm-shifting IT models. Tara also demonstrates interpersonal effectiveness and the valuable ability to translate arcane technological concepts into tangible language and understandable product specifications.


Tara is an active member of Women in Technology (WIT) and has served multiple years as a volunteer for WIT’s Girls Get IT program as well as a mentor for the Emma Bowen Internship Program, Girls Who Code  and Girls Inc. In her spare time she enjoys photography, painting, watching action movies and spending time with her family.

 

AREAS OF EXPERTISE

  • Lean Product Management 

  • Strategic Planning

  • Enterprise Performance & Analytics

  • Personalization & Content Discovery

  • UX Design Methodology 

  • Design Thinking 

  • Go-To-Market Strategy

  • New Product Introduction

  • Strategic Partnership Development 

  • IT Operations  

  • Consumer Insights 

  • Artificial Intelligence/Machine Learning

  • AR/VR

  • E-commerce

  • eRetail Strategy

  • Subscription Video On Demand

  • Streaming Video (VoD & Live)

  • KPI Development 

  • 10-Foot TV User Design Experience

  • Process Improvement

  • Emerging Trends Assessment

  • Digital Marketing 

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PROFESSIONAL EXPERIENCE

SENIOR DIRECTOR,  PRODUCT MANAGEMENT 

2021 - PRESENT

STRAVA
Global Company focused on building the most engaged community of athletes in the world.

SENIOR DIRECTOR,  PRODUCT MANAGEMENT & PERFORMANCE

2011 -  2021

WARNERMEDIA (formerly Turner Broadcasting System)Global entertainment, news, animation, media, and multi-platform broadcasting company. Part of AT&T.

SENIOR TECHNICAL MANAGER

2007 - 2011

TURNER BROADCASTING SYSTEM

Global entertainment, news, animation, media, and multiplatform broadcasting company. Part of Time Warner.

DIRECTOR OF PRODUCT DELIVERY & QUALITY ASSURANCE

2004 - 2007

PROCURI (now ARIBA), Atlanta, GA 
On demand solutions supplier for a wide range of global companies in diverse industries.

 

PRODUCTS

Computer with Graph

ENTERPRISE SOFTWARE

Contract Management 

Supply Change Management

Procurement 

Identity & Access Management Solutions  

UX

CONSUMER & DTC

NBA League Pass 
FilmStruck (SVOD Service)
NCAA MML TV Everywhere
TNT Falling Skies Second Screen App
Team Coco Second Screen App
PGA (Web)
NASCAR Raceview
Cartoon Fusion Fall
CN Saying App
Watch TBS 
Watch TNT
truTV Impractical Jokers
Golf.com
Sports Illustrated (Web)
TV Everywhere (OnDemand) Experience

Communication Tower

PLATFORM

Video Management Solution
OTT Platform 
CRM Solution
Subscription Management 
State-Based Playback Solution
Mobile to TV Casting Experience
Personalization & Recommendation Engine
Content Delivery Networks
Cloud Management

 

AWARDS

MARCH MADNESS LIVE APP

Emmy for NCAA March Madness Live
Cynopsis Digital Model D Awards For The Best TV Everywhere App

TEAM COCO SYNC APP

Emmy For Outstanding Creative Achievement In Interactive Media

BIG BANG THEORY SECOND SCREEN APP

Summit Creative Award Silver Award

PromaxBDA Global Excellence Gold Awards 

FALLING SKIES SECOND SCREEN APP

Summit Emerging Media Visionary Award

 
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EDUCATION

 

MASTER OF SCIENCE IN HUMAN-COMPUTER INTERACTION

DePaul University – Chicago, Illinois

BACHELOR OF SCIENCE IN INFORMATION TECHNOLOGY

University of Massachusetts – Lowell, Massachusetts

BACHELOR OF ARTS IN PSYCHOLOGY

Johnson C. Smith University – Charlotte, North Carolina

CERTIFIED SCRUM PRODUCT OWNER

 Brain Trust Consulting Group, Atlanta, GA

MULTIMEDIA APPLICATION CERTIFICATION

 University of Massachusetts - Lowell

PROJECT MANAGEMENT FOR IT / IS PROFESSIONALS CERTIFICATION

Villanova University

RECOMMENDATIONS

 

"I've had the pleasure of working with Tara in her role as a product management executive at Turner. She is an out of the box thinker with strong technical acumen. Tara introduced technical product management processes and facilitated collaborative prioritization with cross-functional teams to enable the right products to be delivered to our consumers. There are select people in an organization you can trust to carry the full responsibility of the product management lifecycle, and Tara is one of those individuals. I would highly recommend her."

Raghu Polavarapu, Former VP, Digital Operations (TBS, TNT, & TCM) at Turner Broadcasting System, Inc. 

Office with a View

“Follow your passion. Whatever you’re doing, do your best at all times and make it as correct as possible. Work as if someone is watching you. Then you’ll be prepared when an opportunity presents itself. And you’ll have the answers.”

Katherine Johnson

 
Organized Desk

LET'S CONNECT

A great product leader has the brain of a technologist, the heart of a designer and the speech of a diplomat

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